Five days earlier than April 20, a meme a couple of joint started trending.
The unique tweet got here from @jzux, who used a easy picture of a joint to measure paranoia.
The tweet acquired 230.6K likes and a brand new meme format.
Mom is certainly gonna discover out.
Within these few days, the joint meme spiraled out of management.
It grew to become a cross-platform phenomenon, leaping from Twitter over to Instagram and Facebook. The unique context even developed, one thing that solely occurs with the very best memes.